The proof that the majority doesn’t need facts or logic to make the minority doubt their own senses.
The proof that the majority doesn’t need facts or logic to make the minority doubt their own senses.
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Proof that social pain hurts more than cognitive dissonance.
The classic that showed even smart people will call a 10-inch line 6 inches if the rest of the group insists.
The study that explained why people go along with bad ideas in meetings, cults, and committees: it’s easier to be wrong together than right alone.
The experiment that proved conformity is stronger than eyesight.