The third bankruptcy in two decades for a company that once clothed Everest climbers and is now just another mall zombie lined up for final liquidation.
The third bankruptcy in two decades for a company that once clothed Everest climbers and is now just another mall zombie lined up for final liquidation.
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Proof that even legendary outdoor labels can’t survive endless mall decay, online competition from Patagonia knockoffs, and a consumer shift away from “rugged” when athleisure is cheaper and trendier.