The safe, boring corporate successor chosen to steer Apple through its long, slow decline into irrelevance.
The safe, boring corporate successor chosen to steer Apple through its long, slow decline into irrelevance.
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The safe pair of hands selected to manage Apple’s transition from innovation powerhouse to luxury lifestyle brand.
The executive who will likely spend the next decade removing more ports while adding more subscription services.
The internal Apple choice that signals the company prefers steady managerial competence over bold vision.
The next face of Apple who is polished, professional, and perfectly positioned to milk the golden goose until it stops laying eggs.