A social phenomenon that occurs when an attempt to hide, remove, or censor information has the unintended consequence of further publicizing that information, often via the Internet. It was named after Barbara Streisand’s 2003 attempt to suppress a photo of her Malibu, California residence by trying to sue a photographer for $50 million over the aerial photograph. Before Streisand’s lawsuit, the photo had only been downloaded from the photographer’s website six times – two of which were Streisand’s attorneys. Once the story went viral, however, over 420,000 people visited the site over the following month. The lawsuit was dismissed and Streisand was ordered to pay $155,567 to cover the photographer’s legal fees.