Two-Buck Chuck

The nickname of the Trader Joe’s bargain-priced wine label, Charles Shaw.  In 2002, it Trader Joe’s introduced the Charles Shaw label to its wine selection. The award-winning wine became a beloved pop culture fixture known as “Two-Buck Chuck’’ because it was so affordable.

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timeout
04/27/2021

Proof that wine awards are BS marketing tactics.

pacify
04/27/2021

Inexpensive drink that surprised wine snobs when it won the Best Chardonnay from California award in 2005 at the California State Fair Commercial Wine Competition, with only wine makers and professional as judges.

pivot
04/27/2021

Ironically, shipping costs, taxes, and liquor laws will raise a Two-Buck Chuck wine to $3 (or more), when purchased out of state.

limbo
04/27/2021

Cheap wine that shows that, just like perfume, the most expensive part of this drink is the bottle, cork, and distribution costs. The actual wine inside the bottle only costs 0.75.

Last edited 5 months ago by limbo
takeout
04/27/2021

The only thing good to come out/around Modesto, CA.

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